Latest News | 16 Nov 2020 | By Sun International

SunBet pushes the button on BetGames

Sun International’s SunBet, South Africa’s leading online gaming company, will be offering BetGames.TV, a live dealer betting games supplier, as part of its portfolio of games.

This means that SunBet’s players will gain access to BetGames.TV’s portfolio of live dealer content, including titles such as Wheel of Fortune and War of Bets, as well as its recently enhanced lottery offering, proven to greatly drive operator revenue across the continent.

SunBet will integrate the catalogue via the Bede platform, which will guarantee that BetGames.TV’s content will be fully optimised for delivery and the end user, while Bitville Gaming will project manage the initial launch.

SunBet General Manager, Nitesh Matai, said that “online gaming is booming in our region and BetGames.TV will be an ideal partner to help deliver live dealer content to players, whether in the comfort of their own homes or within our land-based estate in the nearest future.

“Sun International strives to offer the best, most entertaining games around and there’s no doubt that this partnership, facilitated through Bede’s platform, will confirm our position as one of the leading entertainment providers in South Africa and beyond.”

–  SunBet GM Nitesh Matai

Dedicated to developing innovative live betting products, BetGames.TV earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

Betgames.TV Chief Commercial Officer, Richard Hogg, said that “SunBet’s brand has a huge following in Africa and we’re looking forward to delivering our full portfolio of live dealer content to its players across its online and retail network.“

BetGames.TV is based in Lithuania, and broadcasts games across the world. The company offers fixed odds betting products combined with popular lotteries and table games to the industry’s leading operators and platforms.

“Our cutting-edge, in-house products have been tailored to the bespoke requirements of the market in recent months and we’re very confident that SunBet’s players will enjoy the varied suite of engaging games covering a variety of risk types now available to them,” said Hogg.

Matai concluded that the partnership with BetGames.TV is just one example of Sun International diversifying its offering.