Miss South Africa

In 1956, the first official Miss South Africa pageant was formed as a platform to send a representative to the Miss World pageant in London. Fast forward to 2019, and South Africa has since produced three Miss World winners and two Miss Universe title-holders. But Miss South Africa is not just a celebration of beauty. For over 60 years, the pageant has not only inspired millions of young women but it has changed the lives of those who have gone on to win the crown. As an ambassador for the country, Miss South Africa will go on to represent her country internationally while remaining committed to the cause she adopts during her reign.

From Sun City to Sun Arena

Sun International acquired full ownership of the Miss South Africa pageant in 2000 and went on to host its 10th pageant at Sun City. In 2014, Cell C joined Sun International as a headline sponsor, raising the profile of the pageant significantly and ending a 40-year drought when Rolene Strauss won the Miss World later that year. In 2018, Time Square’s Sun Arena became the new home of the Miss South Africa pageant after almost 30 years of being hosted at the iconic Sun City Superbowl.

Reigning with a Purpose

Every year, various communities stand to benefit from Miss South Africa’s time as part of her commitment to making a difference. Over the pageant’s 60-year history, the winners of Miss South Africa have taken on some inspiring initiatives. For example, Rolene Strauss (Miss SA and Miss World 2014) played a vital role in the Always Keeping Girls in School project during her reign. A year later, Liesl Laurie (Miss SA 2015) introduced her Pearl Project to the Miss South Africa organisation. Liesl’s message was her life story – growing up in Eldorado Park, she witnessed a culture of hopelessness but overcame all pressures to conform. Liesl’s message to the youth is simple: ‘You’re not a product of circumstance, but a product of your choices.’