The Boardwalk Casino bags Ask Afrika Orange Index Award for 4th straight year

The Boardwalk Casino has once again come up trumps in the prestigious Ask Afrika Orange Index Awards. This is the fourth consecutive year that The Boardwalk has received an accolade for service excellence in its industry category.

The Ask Afrika Orange Index is South Africa’s broadest service benchmark. It tracks, ranks and understands service and loyalty drivers based on robust, nationally representative sample sizes. Now in its 17 th year, the Orange Index measured 168 companies across 31 industries for the 2019 survey. Its longevity is testament to its relevance as a reliable yardstick for service measurement in South Africa.

“We are delighted to once again receive this accolade. The award is testament to our employees’ commitment to service excellence, quality, professionalism and innovation. There is no greater stamp of approval than the votes of confidence from our customers. To be ranked so highly for four years running is a tremendous source of pride. It shows that we are doing something right. However, we know there is no room for complacency and will continue to strive towards excellence.”says Nqobile Qupe, Marketing Manager at The Boardwalk.

First released in 2001, the Ask Afrika Orange Index gathers views through 15 000 interviews across 33 industries and 228 companies. The feedback is independently audited, with the aim to create a snapshot for South African companies, establish and maintain best-of-breed practices, and ultimately, boost the country as a service destination.

The awards are the culmination of this research process. Companies and institutions are rated based on respondents’ perceptions, with a focus on evaluating and measuring customer service and satisfaction.