To be one of the most admired companies listed in South Africa and to be an example for others to follow.
"We will be recognised internationally as a successful leisure Group offering superior casino, hotel and entertainment experiences which exceed our customers' expectations.
We will create an environment in which all employees are well-trained, motivated and take pride in working for the Group.
Innovation, fun and an obsession with service excellence and efficiency will make Sun International a formidable competitor and provide our shareholders with superior returns.
We will at all times remain mindful of our responsibility towards all of our stakeholders including the communities we serve."
- Courage – to be accountable for our actions and be courageous in all we do
- Teamwork – working together to meet our goals through open communication and sharing of resources
- Passion - a shared passion in Sun International that celebrates our employees and their achievements
- Fun – have fun and enjoy what we do so that our guests feel the same sense of pleasure
- Innovation – new ideas that lead to both personal and organisational growth
- Ethics – honesty and integrity in our words and actions
- Respect – show our respect for each other in what we say and do